To The Finer Moments

Client: LANGTONS | Role: Senior Creative, Director

Background

Off the back of their recent rebrand, LANGTONS wanted to go big with a brand campaign to lay the foundation for their 2026 goal of being recognised as a leading luxury lifestyle brand in Australia. We were tasked with developing a campaign platform that brings modernity to a heritage brand historically recognised as old fashioned, ‘failing to push the dial’ and sales driven.

Idea

We churned through stacks of focus group stuff and research to land a platform that honoured LANGTONS' past, but resonated with emerging luxury wine consumers. We found that fine wine wasn't just about the stuff in the bottle – it was the experience that mattered most. The thrill of the chase. The sharing of rare loot. The stories behind each sip and the people they toasted with.

Impact

To the finer moments has been LANGTONS most successful campaign to date, outperforming impressions and engagement targets across TVC, digital, print and OOH. The impact was felt not only in increased brand awareness but also in the positive conversations and excitement within the LANGTONS team as they went to market with their new brand.