The Perfect Serve

Client: Merivale & Campari | Role: Copywriter, Script Supervisor

Background

To promote the Australian launch of CampariSoda exclusively at Merivale venues, we were asked to produce a content piece that highlighted the drink’s unique status as an RTD that you pair perfectly with top-notch grub.

Idea

Enlisting the expertise of Merivale Group Bar Manager, Sam Egerton, we busted out the Vespa and sent him on a Bourdain-esque search for The Perfect Serve at iconic Merivale venues Totti’s, Uccello and Bar Topa.

Impact

Heavy engagement across owned digital channels supported strong CampariSoda sales at participating Merivale venues for duration of the campaign.