Champagne Odyssey

Client: Dan Murphy’s | Role: Senior Creative

Background

In partnership with Pinnacle Drinks, Dan Murphy’s wanted to educate and reward its staff with a showcase of its top Champagne suppliers. We were asked to develop a creative identity for the event series to reflect both brands’ authority within the category in an engaging and interactive way.

Idea

You’ve heard of ‘tasting flights’, right? We took that idea and ran (flew?) with it, developing a suite of travel-informed assets to support the event. We’re talking passports, boarding passes and badges for guests to take home with them. All in the name of a good Champagne Odyssey.

Impact

Well-researched and informative tasting notes in the form of a novelty passport allowed staff to engage with educational material in an actually engaging way. A smoothly-run event was supported in large part by our boarding passes, helping guests navigate the room seamlessly.