Social

Beyond curating pretty feeds and working on my emoji game, I have years of experience writing for paid social. Lifting bottom lines and dropping CTAs with nothing but creative headlines and exhaustive split-tests is something I’ve done day-in, day-out. It’s not exactly the most thrilling stuff, so check out a few instagrams I run instead.

Merivale

Flagship account for Sydney hospitality group Merivale.

Totti’s

The official Instagram page for both Bondi and CBD outposts.

Jimmy’s Falafel

Sydney’s newest falafel joint and late night diner.