How To Win On Gameday is a co-branded campaign for Merivale and their new sport partner Furphy.

Launched just ahead of the 2021 season, Furphy wanted to create a campaign to promote it’s product as the drink of choice for sport loving Sydney-siders.

Presented by Aussie cricket legend Alyssa Healey, the campaign positions Merivale venues as the best place to watch sport.

Copywriter: Dimitri Tricolas

Art direction: Scott Wrigg

Production: Hello Television

Client: Furphy x Merivale