We were asked to develop a suite of OOH creative to help promote and drive awareness for Dan Murphy's activation at Melbourne Food & Wine Festival 2024 – Dan's Diner.

The pop-up diner featured some of the most high-profile Dans from Australia's culinary world – Dan Puskas (Sixpenny), Dan Hunter (Brae), Dan Wilson (Yakimono) and Dan Docherty (Commis).

The campaign ran across a huge range of out-of-home placements in Melbourne's CBD, including a mammoth dynamic billboard in Federation Square, with tickets selling out in just six hours.

Role: Senior Copywriter