We were asked to develop a campaign platform to house BWS' second-year partnership with the AFL. The brief was simple: get footy fans to think of BWS as the number one drinks destination for "home games".

'BRING IT HOME' launched at the beginning of the 2024 AFL season on stadium LEDs, social, POS and OOH. The campaign grew BWS' market share among AFL fans by 3% year-on-year, and drove over $700k in direct sales.

We also developed a consumer promotion in partnership with CUB ,and starring footy legend Daisy Thomas, to support the campaign. A simple shop-to-enter mechanic encouraged footy fans to buy selected footy drinks for a chance to win a Dream Grand Final Party at home, generating a 1.3% uplift in product sales and outperformed total category growth by 0.17%.

Role: Creative Strategy, Senior Copywriter, Storyboard Artist